Why it is called “Black Friday”

The Friday after Thanksgiving has become known in the last few decades as one of the busiest of the year for retailers, the traditional start of the holiday shopping season. One of the names used for this day is Black Friday, which some say comes from the fact that it is the biggest shopping day of the year, putting stores firmly in the black. This is false, as the days closer to Christmas generate more in sales. For the true origins of the term, we have to dig back a few decades.

Laurence H. Black was one of the best floor men in town, working in the men’s department of the old Osberger’s Department Store for over thirty years. He had been with the store since its humble beginnings as a menswear store on Richmond Avenue in the late 1920s. Except for a very brief stint in the service during World War II, he remained with the store as it grew, eventually settling into its later eight-floor retail palace on North Geary Street. Black was a fixture in the store, presiding over the suits, shirts, ties and millinery in his ever-present black suit (”That’s how they remember me. Black suit, Mr. Black, see?”) with a red carnation in the lapel. In a very cutthroat industry, his was one of those rare cases in which he was respected by everyone in the city’s retail trade, regardless of store affiliation. His reputation was even cemented throughout the region, as Osberger’s expanded in the 1950s and Mr. Black would often be called upon to train sellers at the various stores.

But it was the downtown store he loved the most. He was typically one of the first there in the morning (just behind Wharton Osberger) and one of the last to leave, which is exactly as it was on November 27, 1964. Toward the end of his twelve-hour shift, as the massive brass clock overlooking the restaurant in the store’s Grande Center Court read 7:48 pm, Laurence H. Black collapsed, felled by a heart attack. Old man Osberger closed the store the next day and clerks at the city’s other retail palaces wore black in tribute.

The following year, on the Friday after Thanksgiving, all of the employees wore black suits and dresses, highlighted by a single red carnation, with a moment of silence at 7:48 pm, a tradition that carried on year after year and was picked up by many other stores in the city. But, through many consolidations and sales and employee turnover and whatnot, the reason for the tribute and the tradition itself has been lost, save for a few old-timers who still remember. The small Osberger chain was dissolved in the early 1990s and the old parent company is now the owner of a chain of movie theaters in Australia. If you trace back through approximately fifteen mergers and acquisitions you’ll find that the old Osberger stores themselves are all now Macy’s. The central Osberger’s store on North Geary was converted to office space in 2001, after sitting vacant for a number of years. They’ve kept the central court and clock, however.
- RJ White

34 Responses to “Why it is called “Black Friday””

  1. [...] And remember- If, in the next week, someone asks where Black Friday came from, you know the real answer. – David Andrews, Jon Morris, RJ [...]

    #2673
  2. This is really interesting and I think more stores should honor this day and not just because of the sales. It would also be nice if they said something about it on the news or in the newspapers.

    #2773
  3. This story requires the willing suspension of disbelief. I’ve been in corporate retail for twenty years and never heard of this. Nice try.

    #2788
  4. Although the bubble doesn’t even move a SPECK on the “Truth-O-Meter”, you gotta give someone credit for coming up with a doozy of a great story. I think this is the story we should circulate. Its a helluva lots more interesting than the real meaning. LOL Keep up the good work, CityDesk!

    #2803
  5. Actually this story is true. In fact, it was later revealed that if Osberger gave Mr. Black better health benefits, he would have known about his heart condition in advanced and not dropped dead on the sales floor.

    #2807
  6. Osberger Margarete

    Hi,
    With a google-search “Osberger Australia” I found this web site. Can anyone help me ? I am looking for relatives in Australia. Do you know a “Osberger” with roots in Austria, with a father or grand-father named Hans Osberger. If so, please mail me his/her e-mail address. Thanks in advance !
    Margarete Osberger

    #5177
  7. [...] The City Desk :: Why it is called “Black Friday” – The Friday after Thanksgiving has become known in the last few decades as one of the busiest of the year for retailers, the traditional start of the holiday shopping season. One of the names used for this day is Black Friday , which some say comes from the fact that it is the biggest shopping day of the year, putting stores firmly in the black. This is false, as the days closer to Christmas generate more in sales. [...]

    #8222
  8. [...] rate of death from heart-attacks, strokes, and various trips to the emergency room?  The term “Black Friday,” is actually coined after the death from a heart-attack.  Unfortunately, the holiday season is [...]

    #8460
  9. [...] why they called it "Black" Friday? The City Desk :: Why it is called “Black Friday” a bunch of employees wore black suits on the day after thanksgiving cause the owner of the store [...]

    #8591
  10. Synnove Underwood

    11-25-08
    Thank you for this fantastic information. I had no idea that Black Friday was such a historic event. When we read that the Osberger chain is now Macys, we all felt goosebumps. How neat that you have kept archives like this.

    Have a wonderful Thanksgiving, Synnove

    #8610
  11. The term “Black Friday” originated in Philadelphia in reference to the heavy traffic on that day. More recently, merchants and the media have used it instead to refer to the beginning of the period in which retailers are in the black (i.e., turning a profit).

    By the early 1980s, an alternative theory began to be circulated: that retailers traditionally operated at a financial loss for most of the year (January through November) and made their profit during the holiday season, beginning on the day after Thanksgiving. When this would be recorded in the financial records, once-common accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period where retailers would no longer have losses (the red) and instead take in the year’s profits (the black).

    #8611
  12. It is a sais commentary to read this this report , I can recall wheb i was growing up and started to buy my own clothes in the Pittsburgh_ McKeesport area
    UIt was always a pleasure to go into any clothing store and the personnel there always treated you as a great friend and customer and you did develop an alliigance with the store and the people who whorked there for most of theis lives . I also worked in a store similiar to what is written and saw how people did believe in your product and was always so glaad to come in and shop. As I went and finished colleg, I always returned to these stores and bought my suts and ties and shirts. many people still were working there and they always were so happy to see me return and in reality became great friends and sopping at one of the stores seemed to be a rite of passage as many of the seasoned personnel were happy to see you advance in your career and dressed you appropriately. Camel hair topcoats, chasemere sweaters Hataway shirts ,soscks ,that lasted and never neede darning and of course when iI did move to New York I di find the same when I would go to the Countess Mara Place in Highland , New York .All the clothes there were of high quality and the people were also the greatest.

    #8624
  13. plz forgive the errors

    #8625
  14. Laura

    This is total nonsense. If anyone believes this story then Santa may just bring you some swampland in Florida for Christmas. Sounds to me like some retailer (Macy’s) made this up to draw publicity for the store. Don’t waste your ink on such nonsense in the future. I certainly won’t waste my eyes reading the like.

    #8628
  15. opeyemi olatunji

    I think is an eye openner story and it is very good of you to come out with such story,that will help people to know the meaning of the day.

    #8629
  16. none of your biz

    you ppl are stupid

    #8719
  17. YaOkay

    Rubbish. Entertaining, but still rubbish.

    #8768
  18. Bronwyn

    Black Friday, September 24 1869, also known as the Fisk-Gould Scandal. (also found) The earliest uses of “Black Friday” come from or reference Philadelphia and refer to the heavy traffic on that day, an implicit comparison to the extremely stressful and chaotic experience of Black Tuesday . (also found) Hollywood Black Friday (5 October 1945), a riot at the Warner Bros. studios. Point being, the story is cute whether it is true or not, but Black Friday could potentially have several different meanings depending on who and what year you are talking about.

    #8775
  19. wow, very interesting, love it, understandable, many intricate details. Overall AWESOME!
    Thanks for reading this!
    The End!

    #9307
  20. i like it:)

    #11124
  21. ♥ ♥ ♥

    #11125
  22. What an endearing and quaint story. It could be plausible. Having also read others posted commentaries afterwards, there are some other good explainations.
    Is it possible any of these are the orgin… yes but probably is a different story.

    There is another possibility to all these. It is much darker and dire one. If you are familiar with term Seasonal Affective Disorder, then youll have another perspective from which understand.

    Black Friday is the start of a period on up until the week after New Year’s Day when Suicide Rates dramatically increase. It’s akin to a starter’s gun, when plans and attempts are made and are also unfortunately most likely to succeed.

    Black Friday certainly has an entirely different meaning to those who work suicide hotlines.

    #22221
  23. Interesting. Regardless of the name, I enjoy the sales!

    #22462
  24. [...] Ok…..here is the story of black Friday. Did you really think I would leave you hanging? Black Friday Origin [...]

    #22576
  25. David "Duckman" Thompson

    Isn’t it funny that people can put any story to a term or event they want? It doesn’t matter whether or not it is true (and I don’t believe it is), Black Friday sales are intended to help build profit. I’ve been in retail for over 24 years and few retailers would be in business if there stores only made a profit for the last few weeks in a year, especially with the significant discounts offered. Further, people who stand in lines seeking those discounts usually intend to only buy the featured item and little, if any, other products. The featured items are sold usually at a loss, so it strictly the traffic builing that the stores benefit from. And today, with the economy as it is, “Black Fridays” are turning up earlier in the season and multiple times.

    #22619
  26. Johnpaul

    All wrong. Very obvious, really. The Friday after Thanksgiving is the first and only day of the year when stores open their doors for shopping in the dark. Hence, “Black Friday.”

    #23586
  27. [...] Some believe the term came from Osberger’s Department Store. You can read more about it here: Osberger’s Department Store [...]

    #23617
  28. Mogilb

    Who really cares which reason is true; the day retail makes lots of money or the demise of a certain Mr. Black. When someone asks what is the meaning of “black Friday”, one can simply state that BOTH stories are in circulation; and who cares which is correct!

    #23624
  29. [...] Finally, the wonderful The City Desk has a great story on the “real” reason we call it Black Friday. [...]

    #23696
  30. Trucker

    People just can’t take time in their life to believe in the “possibility” that someone actually cared about someone else enough to have a day of remembrance for them.
    True or not, this is a good story.

    #23711
  31. Stacey J.

    Thank you for putting light on my previous ignorance.

    Also, I think it’s pretty funny that the author is named RJ White. :D

    #23772
  32. Anna K.

    Entertaining, but rather unsubstantiated.

    It begs the question, why do we refer to it as Black Friday if it’s a tribute to a man who passed on the 27th? It doesn’t take much to realize that the 27th will not always occur on Friday, as it did not, for example, last year (2008). Why then would people pay tribute to a man on a day other than that of his passing?

    I have read other sources which indicate that Black Friday came to refer to the day after Thanksgiving when the Philadelphia Police Dept applied the already established term to represent the hoards of traffic and overcrowded sidewalks marking the beginning of the holiday shopping season.

    More recently the emphasis appears to have shifted to the more positive explanation rooted in early accounting: red indicates loss, whereas black denotes profit.

    Don’t trust everything you read. Especially unsubstantiated online sources. I am still seeking evidence of the proferred explanations.

    #24380

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