Posts Tagged ‘ academia ’

A Letter From the Scientific Front- Mind Games

A Letter From the Scientific Front- Mind Games

A vague new academic discipline creates a bonafide new-media star. When Jack Arkush was a child, he would sometimes accompany his father downtown, where William Arkush was a mid-level advertising executive for the Kenner Agency. “He worked on campaigns for sporting goods, for eyewear,” Arkush says. “General-interest stuff that didn’t interest me.” What interested the…

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